This past week, Gucci, Prada, and Moncler caused mass hysteria for producing fashion pieces that featured images or references of blackface during their most recent fashion campaigns. The social and fashion faux pas caused the fashion industry to fall into disarray and produced a cultural boycott by many Black entertainers and patrons of the brands. With these brands on time out, there are openings for luxury brands to sneak into the spotlight. Fashionable, cutting edge, and far less problematic, here are five luxury brands you need on your radar.
Starting off the list for the culture and Black History Month is Italian streetwear brand, Off-White. Founded by Louis Vuitton’s newly appointed new creative director, Virgil Abloh, Off-White is creating a new path for urban luxury brands with its streetwear designs. Off-White had a tremendous year in 2018. Much younger compared to other fashion houses, Off-White become a household fashion name, having been worn by household names like Rihanna, Beyonce, and Kim Kardashian. Incorporating chains and neon into their threads, they redesigned fashion. After all, with a man like Abloh in charge of what gets goes into production, there’s a very little chance of anything blackface getting produced.
Fear of God
Jerry Lorenzo launched Fear of God (FOG) with the intentions of being the anomaly in fashion. This brand focuses on sweats and comfortable clothes, and nobody does it better. He shook the fashion world with his legendary FOG track pants. They were worn by every celebrity; from Chris Brown to Ellen DeGeneres.
After ASAP Mob released the hit song “RAF,” Raf Simons was brought into the spotlight. They offer a wide variety of shoes, from slim to bulky. They have collaborated with brands such as Adidas to reinvent classics like the Stan Smiths. Their threads also offer a very bulky look. They typically accompany it with a peculiar square image that makes the garment stand out in any room.
Ferragamo is probably most known for their luxury belts. The sturdy belt screams luxury with its gold logo branded on the front. Other than their belts, their shoes are another big attraction. They offer luxurious and sturdy, leather platform boots that put Timberlands to shame.
With the boom in street fashion, Vetements has been an enormous emerging brand. They typically offer high-end jeans, sweaters, and tees with their signature VETEMENTS printed on the top. They are most known for their Unicorn sock boots worn by Beyoncé during the 2016 NBA season opener.