As a part of black culture, hair shows are a staple in showcasing black genius in creativity, product knowledge, and brand identity. One of the brand legacies in hair shows is Bronner Brothers, a black-owned manufacturer focused on black hair that was founded in 1974.
Bronner Brothers’ 2020 International Beauty Show has expanded outside of hair into the beauty space. It’s the United States’ largest beauty show that heavily focuses on serving those with multi-cultural beauty. From hair to skincare, the Bronner Brothers try to help brands reach a loyal audience through every show and event. This year’s event was in Atlanta at the Georgia World Congress Center.
Brands like Urban Hyrdation and Urban Skin RX were in the building to reach their loyal customers and new ones in the trade show. From live demonstrations, giveaways, and discount products, each brand highlights their best for the trade show. Now, the trade show has expanded to showcase awards like hair influencer of the year, a fashion show and entertainment by performers. Each year it grows bigger and better. The power of the Bronner Brothers has impacted the industry by giving these multi-cultural brands the support they need to grow.