In the middle of the COVID-19 pandemic, the last thing you’d probably want to do is quit your job and start your own business. However, what seemed like the ultimate risk, ended up being the first step in Dr. Nicholas Jones’, MD, FACS, (Dr. Nip & Tuck) entrepreneurial journey.
Nicholas Jones grew up in New Orleans and always had a confident, entrepreneurial mindset. He attributes his personality and confidence to the NOLA culture, his family and his community. Dr. Jones has always been sure of himself and who he’d be when he grew up.
“When I was about 13 or 14 years old, I was ‘youth of the year’ at my church,” says Dr. Jones. “They had this convention and I stood before people and said I was going to be a plastic surgeon, and I was going to drive a Porsche 911 Turbo S.”
Beginning the Journey
Dr. Jones went on to graduate from an HBCU and receive his certification from Albert Einstein Medical Center and Medical College of Georgia. Throughout his time of studying and training, Dr. Jones gained Dr. Marcus Crawford as a mentor. When applying for his residency, Jones needed letters of recommendation among other requirements. Dr. Crawford initially declined Dr. Jones’ request for a letter of recommendation and pushed him to become someone Dr. Crawford could vouch for. Because of that experience, Dr. Jones says that you should find a mentor who you feel comfortable speaking to, who is trustworthy, open and honest with you.
His faith and religion have been his top motivators throughout his journey. Dr. Jones attributes his mother and God for getting him to where he is now. From his rough residency start through starting his own practice, he says that God has always led his steps.
“This is something I’ve always wanted to do,” says Dr. Jones. “And I was going to make it happen.”
Preparing for operation
As a plastic surgeon, Dr. Jones relies on the atmosphere of the operating room to get his job done safely and successfully. In a previous quote, he states “the operating room is where the mind, body, and soul meet.” Diving deeper into that quote, Dr. Jones shares how he mentally and spiritually prepares for operations.
“In the morning, I usually talk to my mom,” says Dr. Jones. “And my mom would pray for myself, the patient, everybody involved in the surgery and the person taking care of the patient after surgery. Sometimes, I’ll let my mom pray on speaker phone for everyone to hear.”
He speaks more into the mental preparedness of operations, understanding that no two operations are alike and knowing how to handle every situation that comes throughout it.
Behind the Scenes of Nip & Tuck Plastic Surgery
Dr. Jones started his own practice, Nip & Tuck Plastic Surgery, between June and July 2020. At his previous job, Dr. Jones wasn’t happy with where he was and felt that it was time to take the leap of faith. Even with COVID-19 well into effect, no marketing plans and only being in Atlanta for two and a half years, it didn’t stop him.
“I wanted to customize my care,” says Dr. Jones. “I want my patients to have a unique experience where they don’t feel like just a number or like they’re spending more cash into another practice. I want them to feel like ‘hey, we care about you and we’re only going to operate on you if we feel like we can deliver you the results you want and we can do it safely.”
Throughout his journey, Dr. Jones has continued to remain in faith and confident that everything is working out in his favor. He’s learned a lot about taking risks, owning a business and how he operates himself within one. Some of the greatest lessons he’s learned are to give yourself 100% into your business, leave the side hustles behind and focus on your main hustle, value your time and understand that you can’t do everything on your own.