How Hanifa’s 3D Fashion Show Changed the Industry

Now as people navigate through the fashion industry, they are trying to get ideas and maintain creativity during a time when the industry seems obsolete. Retail stores are going bankrupt, some designers aren’t coming back and to make it all better some consumers aren’t buying anything. A strong brand message, innovative designs, and quality in clothes are all needed to stand out, and on May 22nd Anfia Mvuemba, the designer behind Hanfia proved she had all three.

“The perfect storm of innovation and opportunity brings success.”

photo via @hanifaofficial on Instagram

Over the last couple of months, Mvuemba has slowly started to use digital fashion and 3D models to sell her clothes. This isn’t a new technique, but an old technique, when used correctly, can be refreshing and new. With Clo, Mvuemba and her team worked to produce a stunning digital fashion show that solved three main fashion tech issues.

One of the main issues designers run into with using 3D technology for fashion is the rendering of clothes. When it comes to making clothes, different fabrics react differently and move differently. Silk has more drape then denim, meaning it shouldn’t be as stiff as denim changing the properties of the garment. That means it has to be illustrated differently and shown differently. This is what makes 3D Fashion tech hard to get right. The properties of these fabrics have to be maintained. When Mvuemba used Clo, she accomplished this.

“Mvuemba had simply unique designs that pop in digital form.”

It wasn’t just Clo3d Technology, Mvuemba design skills excelled and shined when in digital form. Another difficulty some designers face is their clothes don’t that look good digitally.

photo via hanifa.co

Designs can come off either too basic or overly complicated in the digital form. If your design is too simple on the 3D model, the advancement of technology will take over your design. If your design is too complex depending on the program some details won’t register right. Mvuemba had simply unique designs that pop in digital form. A silk maxi, asymmetrical cowl-like strap, river scene dress that gathers to the side with fabric is perfect. A backless, sheered, Denim with a frilled fabric is perfect. An ivory, one-shoulder puff sleeve with hardware detail is perfect. Each design she made shows great details. Fabric choices also matched with colors and prints that pop on the screen.

Not only did she nail the design element, but also the body proportions. Mvuemba knows her customer and their size. Using curvy models was not a mistake. The essence of her show additionally took another step in the future. Simple and design-driven. In virtual fashion events, people tend to do too much trying to overcompensate because it isn’t physical. However, in reality, they create a cluttered experience for the viewer. Outside distractions more likely at virtual events, therefore it has to be simple, focused, and showstopping. Anifa activates this.

photo via @hanifaofficial on Instagram

“In a time of despair in the fashion industry, she has brought us hope.”

During COVID-19, this is the first virtual fashion show experience we have received that was done right. Through small details and attention to detail, this was perfect. In a time where hope is far and few, in the industry that is heading towards a major change, its encouraging to see innovation being lead by a black woman. Anfia Mvuemba has been rightly labeled as an innovator for using 3D fashion successfully. In a time of despair in the fashion industry, she has brought us hope.

Written by: Corinea L. Austin

Corinea is an Atlanta based fashion business owner and voice. She is a graduate of SCAD with a background in fashion, costume design and business management. With insight spanning into the textile industry,  she can be found on all social media under @cocorinea

 

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