Music

Mereba and Deante’ Hitchcock Perform in the Acura x Genius Precision Crafted Performances Series in Atlanta

On Wednesday, March 11, 2020, the online music platform, Genius, collaborated with Acura as they held the Atlanta installment of the Precision Crafted Performances showcase. This was the fourth installment of the series, launching in September 2019 in Los Angeles. The Atlanta showcase was held at The Stave Room and was co-headlined by singer, Mereba, and rapper, Deanté Hitchcock. 

photo via genius.com

About the Event

The Acura x Genius Precision Crafted Performances music series is a live showcase that features emerging artists. Previous shows included Olivia O’Brien, Destiny Rogers, tobi lou, Childish Major, Mariah, and Eladio Carrión. Long time fans of Deanté and Mereba showed up and out as they sang every word during their performances. 

Opening the show was one of Atlanta’s favorite deejays, Dj Ohso. She kept the vibe going from old school Atlanta hits to more soulful ballads during her sets. Emceeing the event was Genius’ Head of Artist Relations, Rob Markman. The event also featured an open bar with choices of wine and various photo opportunities around the room. The audience was able to create memories while posing on step-and-repeats and with new car models from Acura. 

photo via rcarecords.com

Deanté Hitchcock

Born and raised in Atlanta, Deanté was right at home while performing. His music career officially began when he released his first mixtape, 19 Summers, in 2012. He started to receive widespread recognition with his official mixtapes, Wishful Thinking in 2015, and Good in 2016. His discography and spotlight continued to grow with his EP releases for Just A Sample, No Pressure, his official EP with RCA records, So Much For Good Luck, and his most recent, Just A Sample 2. 

Deanté opened his set with hit singles, “7:45” and “Side Ni**a Anthem”. He also gave the crowd a surprise performance of new songs off of his upcoming, debut album, which included his new single “How TF” featuring 6lack. 

photo via @mereba on twitter.com

Mereba

Marian Mereba (mononymously known as Mereba) is a singer, songwriter, musician, and producer. She was raised in Philadelphia, where she began to develop an interest in singing at the age of four. Fast forward to her college years, she graduated Spelman College in Atlanta with a degree in English and a minor in music. She chose to move to Atlanta and transfer to Spelman because of its black culture. While in college, Mereba began releasing music through a few labels she was signed with—Def Jam, Atlanta record label Red Kotton, and Jam Solutions/Remote Control Music. Her debut EP was released in 2013 called Room for Living. She also began making music with other Atlanta artists like 6lack, JID, and EARTHGANG. However, it wasn’t until she signed with Interscope Records where she finally would receive her deserved, viral recognition with her debut album, The Jungle is the Only Way Out in 2019. 

Mereba’s performance was set with a lighted incense flowing and her guitar in the middle of the stage as she walked up. She performed a few of her hits such as “Kinfolk” and the most popular song from her album “Black Truck”. She also brought Deanté back on stage with surprise guest, St. Beauty, to perform their song, “PTSD”, from Dreamville’s Revenge of the Dreamers III album. 

The Atlanta installment of the Acura x Genius Precision Crafted Performances was a successful event, filled with nothing but good vibes with good music. 

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