Only a few days into social distancing and we are ready to throw in the towel. Most of us have never experienced a pandemic or an international emergency and unfortunately, we’re having to figure it out as we go along. County, state and federal governments are providing the public with regular updates on what to expect within the next few months, but no one truly knows what the world will look like once this is all over. Let’s face it, the coronavirus has us all shook.
Many businesses are already feeling the financial effects of the virus. Businesses are being forced to close their physical stores or dining rooms and because of social distancing, most people aren’t risking their health to shop or eat out. For creative entrepreneurs, the struggle to stay afloat may be particularly hard, as many creative entrepreneurs don’t have a regular pay schedule or benefits that working for a company can offer. Even though social distancing may be putting a wrench in the works for your business, there are still ways to make sure you and your brand are growing and staying relevant.
Plan for the future
One of the most pertinent things you can do while social distancing is to plan for the future. It seems tough considering no one is sure how long social distancing will last. However, try to plan to the best of your abilities. It’s important to work out a new budget for the next few months. As business slows down, you might have to make a few sacrifices to keep things afloat. Since most places are closed, you can keep your expenses down and work with what you have on hand.
Stay in touch
Technology is the saving grace during social distancing. Just because you can’t go outside doesn’t mean you can’t keep up with your clients or customers. It’s very beneficial to keep people updated on any changes you or your business might be experiencing due to the coronavirus. You can use social media to announce news or you can go old school and send out a newsletter through email. Depending on the type of work you do, you can always send a text or phone call to check-in or provide updates. As long as people feel like you care about them and their business, they will continue to value your service.
Almost all public events within the next two months have either canceled or postponed, but that hasn’t stopped everyone. Not everyone has a job that allows them to work online, but if you can, try transitioning your events on to an online platform. With social media, anyone can hold a webinar by just going live on Facebook or Instagram. You can do anything from cooking to holding a live interview. Anything is possible if you get creative. Of course, some events will only work in person, but keeping the ball rolling with online content will make your clients feel like they haven’t missed a beat with your business.
Continue to make money
Now is the perfect time to bring your business online if you haven’t already. So far, most mail carrier services are still running, which means people still can shop online. For those of you that have a service that can be done online, do it! If you’re already online, offering a discount or a sale on products will take advantage of the higher traffic on your site. Now is the time to plan for a new product launch or sketch out some new content ideas.
If you’re not taking care of yourself while social distancing, your business will surely suffer. For those with creative careers that require social activity, this may be particularly hard. Start to incorporate in-door workouts or yoga to your routine. Even though we’re social distancing, you can still take a walk around the neighborhood. Most national parks around the country are still open to give people a chance to get out of the house while still keeping a safe distance from one another. Now is the perfect time to learn how to meditate, read a book or find a new hobby. Do whatever you have to do to keep yourself healthy and positive.